Ericsson and Telenor Mobile have signed a global framework agreement for Multimedia Messaging Services solutions, the technology that offers enhanced messaging capabilities such as color pictures, photographs, sounds, animations and audio clips.The agreement involves all Telenor Mobile operations in Europe and Asia. Ericsson will provide the MMS platform and related systems as well as network integration services. With this deal, Ericsson further strengthens its position as the global leader in MMS A number of the Telenor Mobile companies have already launched MMS, however, this global framework agreement will enable MMS services to be distributed more easily across the Telenor Mobile group.

The solutions open up opportunities for a series of new services and will increase traffic.“We chose Ericsson as our vendor because of its strong position on the MMS market, both technically and commercially. By choosing one MMS platform, we will be able to develop the MMS market in a cost efficient manner by distributing products and services to our customers word-wide and with limited development cost,” says Arve Johansen, President and CEO of Telenor Mobile.